AIB has just launched its fourth annual search for the best in international broadcasting. I thought I'd explain why.On the face of it, you might think there are quite a lot of award ceremonies out there already. Some of them have become somewhat predictable. But that’s because they are award ceremonies that have become national television shows. Producers in the wings are more interested in what people on stage look like, and policing prize winners to say no more than 10 seconds of “thank you’s”.
And yet there seems to be no-one, apart from the AIB, taking a serious interest in the profession of international broadcasting, where people are trying to share ideas across borders. This is very easy to do badly. It is actually extremely difficult to do well. And in these uncertain times, there’s a chance of being misunderstood or having a message taken out of context.
In my travels as AIB CEO, I have been inspired by people who have that talent to communicate cross border and cross culturally. They are often the unsung heroes in organisations, partly because what they do is not consumed locally. They don’t get the sort of family feedback enjoyed by people working in national radio and TV stations.
Yet the world would be a much poorer place without their daily contributions to society. I believe the AIB Awards have created the right atmosphere to celebrate real success and shine the spotlight in places currently in the shade.
Interested in taking part yourself? Check out http://www.aibawards.com/
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