The weather does not help lift spirits here at MIP TV with rain tumbling from leaden skies. Inside, I have seen many stands which have been deserted by their owners. Some I have talked to say that despite having booked meetings over the past few weeks, many people have cancelled as they are simply not coming to this year`s programme market.
It is becoming a market of ad hoc meetings - of course, that has always been the case but now it is more the norm than ever before.
However, the conference has been interesting. This morning the keynotes from Niklas Savander of Nokia and Jeffrey Cole of the USC Annenberg Center for the Digital Future were inspiring. Cole provided a whole range of new examples of how TV is changing for the future - something I will analyse for AIB members next week.
I am starting to spread the word about the 2009 AIB Media Excellence Awards - the AIBs. Getting good feedback from a number of broadcasters and production companies. Not the case with TRT, however, which has a big stand but no one seems to understand about entering programmes they have made into international competitions. Draw your own conclusions.
Now I have to go and brave the weather (and avoid the numerous umbrella sellers outside the Palais) and go and meet Middle East media executives on the Syrian stand.
Media Network 18.03.2018
2 months ago