Mobile's the future

I spent four days in Barcelona at the Mobile World Congress last week (11-14 February). It was an eye-opener for me on my first major foray into the world of mobile telephony.

My impressions: lots of people making lots of money from the mobile industry; a confidence that they're getting it right; a move towards content being made available on mobile devices, with devices equipped with DVB-H rolling out.

So where does the media fit in all this? It's up to content owners to start courting the mobile operators and handset manufacturers to ensure that their material is available to handset users in markets all over the world. And then it's a question of mobile operators pricing access to the content at sensible, affordable prices to avoid "bill shock".