Disappearing radio name, but it seems it's for the good

If you've been following the sale of the national UK commercial radio station Virgin Radio to Times Infotainment Media, you'll perhaps have realised that the Virgin Radio name is to disappear later this year.

Is this good or bad? For radio listeners who, whatever their age, find change disturbing when it comes to their favourite radio station, it could be bad news. For the rest - including the new owners who run fast-developing radio businesses in India - it could be good.

You can read more about the changes taking place in three blogs:
http://james.cridland.net/blog/2008/06/01/farewell-virgin-radio/ (from ex-Virgin employee James Cridland);
http://talktotimlradio.co.uk/ (from the new owners of Virgin Radio)
and here: http://www.adambowie.com/weblog/archive/002444.html (from a current Virgin staffer).

The AIB's latest member-only market intelligence briefing looks at this development in more detail, as well as providing background information on an Indian media start-up that's looking for involvement from Western broadcasters.