Good mobile and broadcasting session

This afternoon I've had the privilege to chair the broadcasting session at Mobile World C0ngress in Barcelona. The session's title was ‘Mobile’s role in the changing face of broadcast’. I said in my introduction that I wasn't convinced that the title is correct - perhaps it should have been called broadcasting’s role in the changing face of mobile as mobile is definitely changing from a voice-only proposition to one that encompasses many more facets from music to gaming to broadcast content.

I had a great line-up of speakers including Sean Kane from Bebo, Richard Titus from the BBC, Jonathan Marks of Critical Distance, Michel Mol of Netherlands Public Broadcasting and Stanislas Leridon from France 24. They explained their organisation's work in the mobile field, and some mentioned the difficulty in engaging with mobile operators - something that a good number of AIB members have mentioned to me. Indeed, Michel Mol said that it was only after a mobile operator was "named and shamed" on national TV that it came to the table and started talking to NPO!

France 24's new iPhone application - the first by an international news channel - has had more than 100,000 downloads in its first few days said Stan Leridon, making it one of the top ten iPhone apps. Quite amazing and something I understand that the BBC's Global News division is taken aback by, wondering why it wasn't first in this arena.

Good debate, so thanks to all my speakers and to the GSM Association for letting broadcasting into the mobile show...now all we need is for operators to engage with broadcasters!