The AIB launched the AIBs five years ago at the request of its members and the competition has grown significantly to be an important highlight in the international media industry's calendar.
The reason for the acceptance and success of the AIBs is, I believe, down to the fact that they are a real, independently-judged, truly international competition that celebrates the best talent, programme-making, news coverage, and documentary-making in the world. We're not restricted to entries in English - after all, 90% of the world's population doesn't have English as a first language. We're non-commercial: although we have sponsors who support the competition, they have no influence over the results. We look at both cross-border and domestic productions, enabling practitioners in the industry to see why it's important to have the ability to contrast and compare programmes made in different parts of the world for different audiences.
As I travel the world, I've met a whole range of inspiring people in broadcasting and the wider media industry and I know that there's much work out there that cries out for recognition but is often not highlighted to the rest of the industry. That's what the 2009 AIBs will be trying to correct.
So, look out your best work and submit it to the 2009 AIBs - more at www.aibawards.com. And see you in London on 4 November for our gala celebration evening!
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