MIPTV...does it beckon for AIB?

In a couple of weeks time, the annual MIPTV programme market gets underway in Cannes. It's the gathering of the TV industry across Europe, and much of the rest of the world, too, where deals are done on content and discussions on the future of media are held.

I'm delighted to see that AIB's old friend Joanna Shields will be on stage with Elisabeth Murdoch, talking about the new company Shine has launched in the new media arena.

Joanna Shields has been a guest at the AIBs - the international media excellence awards - most recently last year where I interviewed her on stage (picture right).

Each year AIB reports from MIPTV for its members and the wider audience that AIB has in the media industry around the world. However, as in previous years, the organisers - Paris-based Reed Midem - seem to make it harder for me to register as a member of the press to enable us to cover their event for our global audience of more than 25,000 people. Send us by-lined articles, they say. Prove you do what you say, they ask.

All this for an organisation that's been reporting on global media since 1993, with a print publication - The Channel - that reaches more than 6,500 regular subscribers in TV, radio, online and mobile in over 150 countries worldwide.

Let's hope the registration comes through. I wonder if they treat everyone who wants to cover the event in the same way? It's rather discouraging and difficult to write positive, enthusiastic stories when one is treated like this...

Meanwhile, our colleagues at 1GOAL which AIB is supporting this year, has secured a stand at MIPTV which will enable it to build on the work we've been helping with - recruiting broadcasters to air material to build the world's largest campaign to support education for all. That's one positive story we can report.

So, with luck, AIB will see you in Cannes...over to you, Reed Midem.