China wants to embace you

That is the message from Tian Jin, Vice Minister at Chinese media regulator, SARFT. Speaking at MIPTV in Cannes today, Mr Tian said that working with other organisations around the world is key to success for Chinese TV and radio, while ¨respecting differences¨.

At a special session on China, a range of speakers looked at the opportunities and the challenges of working in TV co-production with Chinese media houses. Brian Leith, Executive Producer at the BBC Natural History Unit that co-produced ¨Wild China¨with CCTV, said that it is not easy - particularly if you want to film in 26 Chinese provinces - covering an area the size of Europe. Only by having completely bi-lingual researchers and highly effective local fixers was it possible to carry out more than 50 shoots in high definition, some lasting six weeks.

David Haslingden, CEO of NGCI and Fox International Channels, said that for commercial companies like his, it is important to consider how to derive revenue from co-productions. Working in China is difficult, he said, but by no means insurmountable.

What else is happening at MIP, I hear you ask. Well, the weather continues to be mixed and the aisles less full than in the last couple of years. However I have been having some great conversations with AIB members and with others here in Cannes - conversations that will most certainly be continuing over the next few weeks, resulting in some new initiatives and co-operative agreements.