What a difference a day makes

Two major international news channels took very different approaches to spreading the word about themselves this week. On Wednesday 4 June, Euronews held two simultaneous parties in Paris and London to unveil the channel's new corporate identity and on-air look.

I was delighted to be at the London event where senior media executives from Euronews and other broadcasting organisations received the first glimpses of the "pure" new look and saw the first news bulletin at 1830GMT to use the new graphics.

The following day, BBC World News held a press briefing to announce its key achievements of the past year and to unveil its new tri-media strategy. Yet somehow the BBC forgot to invite key journalists from the specialist and trade media who report on stories to the world (including the AIB and a range of colleagues whose online publications reach tens of thousands of readers worldwide), concentrating instead, it seems, on UK-focused journalists. I'm surprised by this approach at a time when the channel claims to have seen an international growth in its audience and increased ad sales revenues. Maybe it was just an oversight...